Location: 4601 Catalyst Court Omaha, NE, 68106
Stop drowning in manual handoffs and start building a modern, automated new hire experience that drives Day-1 excitement and long-term retention.
Between the signed offer letter and Day 90, traditional onboarding often turns into a disjointed scramble of manual emails, compliance chases, and siloed software tools. When pre-boarding is transactional, new hire disengagement rises—and HR teams spend critical hours maintaining spreadsheets instead of building culture.
In this interactive, hands-on 2-hour masterclass, People leaders will map, structure, and automate an end-to-end onboarding workflow modeled after the framework built for the Employer Coalition program.
This is not a passive webinar. You will actively build a customized, operational blueprint tailored to your organization’s tech stack, culture, and team structure—leaving the session with a ready-to-implement automation logic plan.
What We Will Build Together
What You Will Walk Away With
Adriana Cisneros Basulto Bio
Adriana is the co-founder and CEO of Maxwell, the global-award-winning Experience Layer for the modern workforce. Adriana understands that most HR programs, tech stacks, and tools are simply collections of great resources that don’t talk to each other, creating a fragmented mess for employees and an admin nightmare for HR.
Adriana and her team change the math by serving as a unified Experience Layer that makes a company's existing infrastructure feel magical. By connecting these disparate programs into one simple, "bright and crisp" destination, Maxwell ensures a company’s total rewards investments actually shine and get utilized, rather than sitting in "Ghost Town" portals.
This transformation works because Maxwell leverages the power of behavioral economics and AI to deliver personalized moments that foster a deep connection between employees and their employers. Whether it’s through Max (the AI concierge that gives HR weeks of their time back) or proprietary digital wallets that end "gift card, catalog, and reimbursement hell," Maxwell provides a white-glove experience that is knowledgeable, competent, and deeply human.
With over a decade of HR leadership experience, Adriana has previously led functions like Organization Design and Inclusion in major corporate settings. When she isn’t leading the charge at Maxwell, she’s enjoying time with her husband, three kids, and the family dog, or lending her talents to city and state initiatives. She remains a passionate champion for wellbeing, entrepreneurship, and technology that feels unpretentious and down-to-earth.